Martin C. Reimann, MSc, PhD, MA, PhD

Associate Professor

About Dr. Reimann

Martin Reimann is an associate professor of marketing at the Eller College of Management, with appointments as an associate professor in the Department of Psychology, the College of Veterinary Medicine, and the Cognitive Science Graduate Interdisciplinary Program.

Reimann holds a PhD in Psychology from the University of Southern California and a Habilitation and a PhD in Marketing from TU Freiberg (Germany). Before joining Eller, he was a postdoctoral fellow at Stanford University and a W3 professor of marketing at Otto von Guericke University Magdeburg (Germany). He applies functional neuroimaging, behavioral experiments, and quantitative methods to investigate how and why people (1) consume product experiences and (2) form, maintain, and dissolve social relations with other humans, products, and pets.

His research has been published in the Annual ReviewJournal of Consumer PsychologyJournal of Consumer Research, Journals of Experimental PsychologyJournal of Marketing Research, and the Proceedings of the National Academy of Sciences, among other outlets. His work has been honored by several awards, including the Society for Consumer Research’s Young Contributor Award and the International Social Cognition Network's Best Paper of the Year Award.

Reimann has founded and serves various academic institutions, including the Arizona Think Tank for Behavioral Decision Making, the Association for NeuroPsychoEconomics, the Journal of Neuroscience, Psychology, and Economics, and OpenVOXEL, a free platform for researchers to deposit and share large-scale neuroimaging datasets.

He teaches undergraduate and master courses in marketing management and research, as well as a Ph.D. course on conceptual foundations for marketing researchers. Before academia, Reimann worked for chemical, automotive, and consumer goods companies.


  • PhD, Psychology, University of Southern California, 2013
  • MA, Psychology, University of Southern California, 2011
  • Habilitation, Marketing, TU Freiberg, 2009
  • PhD, Marketing (Dr. rer. pol.), TU Freiberg, 2005
  • MSc, Management (Dipl.-Kfm.), HHL, 2003